New Codes for Success

QR-Code - Heart & Power Marketing, Virginia Beach, VAHave you seen those funny looking boxes with strange configurations in them that are showing up all over the place?

The picture you see here is called a QR-Code, short for Quick  Response, also called a mobile barcode. It can be read by any smart phone just by holding it up in front of the code. It will then go right to a mobile-optimized page with a message or offer for the reader.

There are increasing uses for this 2-D barcode. It can be a map that shows the business location and is linked to GPS and online mapping services that can give you directions from where you are to their door.

Some businesses have a big QR-Code sign posted in their window for passersby to read a special message from them, usually enticing them to come in. But it can also lead them to their mobile website for more details, where they could get discounts or coupons, find opening hours, press one button to call, get detailed product information,  or even sign up for email & text communications.

Here’s a fun and practical idea for you! Just have your own QR-code made up with your contact information and it can be sent via email through the cellphone to someone. This way it becomes a smart paperless business card that is ready to add instantly to their database of stored contacts. They’ll love you for it, and you’re sure they won’t lose your paper business card.

In fact, the QR-Code above is a map to my office! If you are interested in talking about some special QR-Code uses for growing your business, just contact us for lots of great ideas along with quick and easy implementation. You could be up and running with your codes in 24 hours or less!

Has Your Website Gone Mobile?

With 4mobile phone screen.1 billion cell phones in use around the world, that’s double the internet users and more than the number of any other electronic device in history including email (source:

That said, the future of mobile as a primary marketing tool is massive. Through quick messaging, texts & QR-codes, Bluetooth and GPS capabilities, mobile users have a walking office & communication system in their hands practically 24 hours a day. As they surf the net, use maps, get coupons, and review offers, consumers can even order products, services or make reservations on their mobile device. Buying decisions are being made constantly.

Are you getting your piece of the mobile pie?

If you have not yet considered optimizing your site for mobile users or getting a special mobile website (.mobi instead of .com), you may be hurting your sales. The problem cell users have is that the website is so large it won’t fit properly in their screen, so they have to scroll back & forth, up & down, and take a lot longer searching for what they want. Usually they’re in a hurry to find the information – they could be outdoors, in a car, a restaurant or shop, or walking down the street. And they are generally searching on their mobile for a place they want to go or something they want to buy immediately or in the very near term. Or they may be referring a friend to information on your site.

When your beautiful images and flash videos come up that look great on the internet, they make the mobile user wait or don’t show up at all, thus causing them to look elsewhere in frustration.

Convenience and speed are a cell’s best friend!

Make sure your site not only appears in a mobile format and loads instantly, but has easy buttons for them to click for a map & directions and give them a “Call Now” button for one click calling. You can even make it easy for them to sign up with their email for future conversations with them.

How do you know if your website measures up to easy reading by mobile moguls? View a simulated result online at :  iPhone Tester It looks like the real phone and can even rotate to landscape!

If your site doesn’t pass the test, consider using some mobile optimization strategies to keep you from frustrating your potential customers or losing business. And just as you optimized your website for search engine rankings, be sure to optimize your .mobi site for mobile search engine listings, slightly different than normal SEO. Then be sure to have tracking in place to let you know the results.

So Go Mobile! Take action now to get your website mobilized and optimized, with tracking in place to increase your traffic and bottom line results. You’ll be so glad you did!

Contact us today for a consultation and strategies to help you move into the mobile age and stay ahead of your competition!

Text Me Some Money!

Have you ever seen a sign that says: “Text ‘go’ to 12345 for a special discount” or some such message? texting for dollars

Or perhaps you were out driving and saw a For Sale sign that read, “Text this code to this number for detailed info on your cell phone.”

If you’ve been looking for ways to increase your bottom line, you already know you can do it in one of 3 ways:

1. Increase the number of customers who buy from you

2. Increase the amount the customers spend with you

3. Increase the frequency of customers who buy from you

Let’s focus for a minute on increasing the frequency your current customers consume your goods or services. What if you had a database of your customers’ cell phone numbers where they had agreed to receive text messages from you in regard to special offers, sales, discounts, coupons, event info, etc.? With the fact that 97% of text messages get opened (85% in the first hour & the rest within 24 hours), wouldn’t you think it highly likely to draw a large response to a special sale, a happy hour tonight from 4-7, a discount good for tomorrow only, and other types of campaigns?

Just one of those text messages a month could way more than pay for your services and bring in a flood of new revenue and probably new customers too.

There’s a lot of excitement around the extremely effective ways now available through technology to increase your bottom line. As you create more interactive communication with your customers and stay on the forefront of local and mobile search engines, you can give better customer service, retain customers, attract new ones, give more value and receive more revenue, referrals, and frequency of sales.

This is just one of the platforms we offer to help grow your business. Talk to us today about the right solutions for your business, as we help you come up with a strategic plan & implement it to stay out front and draw customers to you like a magnet!

Lois Gallo, Strategic Marketing Consultant

Call 757-672-6746 or click to Contact Us