Social Networking Archives

Product Promotion with Super Linking Strategies

Logo-www.DancingPetNaturalProducts.com

Visit www.DancingPetNaturalProducts.com

Have a product or service you want to promote?

Use SEO techniques combined with a simple social media strategy that sets things on a viral path.

Here’s a case study to demonstrate the effectiveness of this

Dancing Pet Natural Pet Products wanted to launch their new brand and first product. Here’s what we did with links you can study for your own promotional ideas. (Just visit their website at: DancingPetNaturalProducts.com – it will link you to their social sites, blog, ecommerce site and product listing as well.)

  1. First we did an extensive Keyword Study to see what buying customers were searching for in order to find the product. We used some reverse engineering from other similar products to help us with this.
  2. We built content in various formats using focused keywords to drive traffic to them.
  3. Social media sites were set up to grow targeted interest audiences to connect with.
  4. We linked the content and different formats (blog posts, articles, video and social media posts) to each other in various ways.
  5. In essence, we allowed the natural and organic SEO engines to discover all the content and links – all rich in keywords we wanted to rank for, along with laser-focused targeted traffic – and spinning them out for us through their spiders.
  6. The icing on the cake was then linking to other sites who picked up the initial content and started linking, posting, and passing it on through social media and other information sites.

That’s when things begin to go viral! You build enough of your own backlinks with quality content, start getting picked up by other sites, then return the favor to them by blasting traffic back to them as you find them. There are some tools out there to help you do this more easily. No black hat stuff – use only smart URL boosting tools that augment what you’re doing. Before long you will have consistent and growing traffic to any promotion or website you want to bring visitors to!

Good luck – and don’t quit too soon. It does take a lot of time and effort to get the momentum going, but once it starts, watch out! 😉

SEO or SEM – What’s the Difference?

Which way are the stairs going?

Are you coming or going?

In which direction are more of your opportunities?

Sometimes these can be puzzling questions to answer, especially in thinking about your best marketing strategies.

I wrote an article and put up a video on a demo site that addresses this question. Check it out here:    www.LoisGalloSEO.com

Once you know the distinctions, you can better use each for its intended purpose and achieve better results.

Training Resource Available

Recently I gave a group presentation going into more depth on “Six Strategies to Skyrocket Your Small Business Through Online Marketing.”

I decided it might be helpful to share that with you. So I made a special audio from the presentation that I just uploaded with the Power Point handouts.

Here’s the link to view it:
http://heartandpowermarketing.com/home/can-they-find-you/webinars-training/ 

Feel free to let others know this training is available – and please leave your comments if you find it helpful.