Marketing Tips Archives

Product Promotion with Super Linking Strategies


Have a product or service you want to promote?

Use SEO techniques combined with a simple social media strategy that sets things on a viral path.

Here’s a case study to demonstrate the effectiveness of this

Dancing Pet Natural Pet Products wanted to launch their new brand and first product. Here’s what we did with links you can study for your own promotional ideas. (Just visit their website at: – it will link you to their social sites, blog, ecommerce site and product listing as well.)

  1. First we did an extensive Keyword Study to see what buying customers were searching for in order to find the product. We used some reverse engineering from other similar products to help us with this.
  2. We built content in various formats using focused keywords to drive traffic to them.
  3. Social media sites were set up to grow targeted interest audiences to connect with.
  4. We linked the content and different formats (blog posts, articles, video and social media posts) to each other in various ways.
  5. In essence, we allowed the natural and organic SEO engines to discover all the content and links – all rich in keywords we wanted to rank for, along with laser-focused targeted traffic – and spinning them out for us through their spiders.
  6. The icing on the cake was then linking to other sites who picked up the initial content and started linking, posting, and passing it on through social media and other information sites.

That’s when things begin to go viral! You build enough of your own backlinks with quality content, start getting picked up by other sites, then return the favor to them by blasting traffic back to them as you find them. There are some tools out there to help you do this more easily. No black hat stuff – use only smart URL boosting tools that augment what you’re doing. Before long you will have consistent and growing traffic to any promotion or website you want to bring visitors to!

Good luck – and don’t quit too soon. It does take a lot of time and effort to get the momentum going, but once it starts, watch out! 😉

Mobile Marketing Helpers

Wondering how to expand your bottom line? Bringing your customers in more frequently and capturing buy-in from Money from Mobile Marketinginterested customers for your special offers can work wonders.

But how do you best go about this so it doesn’t become a time-consuming task? With the right system and a strategic plan, you can easily set up a system to drive your customer wheel automatically.

Wouldn’t it make sense for you to have an effective system to stay more high-touch with your customers & turn them into raving fans and marketing advocates for you?

One way to do this is with some tools and strategies we can help you learn about & implement quickly. For a short video that describes one of the ways you can accomplish this, visit:

Then contact us to see how we can get this working for your business success!

Has Your Website Gone Mobile?

With 4mobile phone screen.1 billion cell phones in use around the world, that’s double the internet users and more than the number of any other electronic device in history including email (source:

That said, the future of mobile as a primary marketing tool is massive. Through quick messaging, texts & QR-codes, Bluetooth and GPS capabilities, mobile users have a walking office & communication system in their hands practically 24 hours a day. As they surf the net, use maps, get coupons, and review offers, consumers can even order products, services or make reservations on their mobile device. Buying decisions are being made constantly.

Are you getting your piece of the mobile pie?

If you have not yet considered optimizing your site for mobile users or getting a special mobile website (.mobi instead of .com), you may be hurting your sales. The problem cell users have is that the website is so large it won’t fit properly in their screen, so they have to scroll back & forth, up & down, and take a lot longer searching for what they want. Usually they’re in a hurry to find the information – they could be outdoors, in a car, a restaurant or shop, or walking down the street. And they are generally searching on their mobile for a place they want to go or something they want to buy immediately or in the very near term. Or they may be referring a friend to information on your site.

When your beautiful images and flash videos come up that look great on the internet, they make the mobile user wait or don’t show up at all, thus causing them to look elsewhere in frustration.

Convenience and speed are a cell’s best friend!

Make sure your site not only appears in a mobile format and loads instantly, but has easy buttons for them to click for a map & directions and give them a “Call Now” button for one click calling. You can even make it easy for them to sign up with their email for future conversations with them.

How do you know if your website measures up to easy reading by mobile moguls? View a simulated result online at :  iPhone Tester It looks like the real phone and can even rotate to landscape!

If your site doesn’t pass the test, consider using some mobile optimization strategies to keep you from frustrating your potential customers or losing business. And just as you optimized your website for search engine rankings, be sure to optimize your .mobi site for mobile search engine listings, slightly different than normal SEO. Then be sure to have tracking in place to let you know the results.

So Go Mobile! Take action now to get your website mobilized and optimized, with tracking in place to increase your traffic and bottom line results. You’ll be so glad you did!

Contact us today for a consultation and strategies to help you move into the mobile age and stay ahead of your competition!

Power Marketing Tip – Brainstorm for Success

Find a business-minded person to brainstorm for marketing ideas with you. Or pull them out of your own observations of other businesses around you. Then choose the top 2 or 3 and plan how you can best implement them.

What would they do for your business if they worked? How much increased volume of business could you handle? Are you ready for it?

What do you consider a success, as far as increase in business goes? Measure by increased revenue per dollar invested.

How does this weigh against other methods you’re currently using to attract business?

How can you fine tune this method for even greater success next time?

Whatever you do, make sure you set up a tracking system to know what is working or not based on how your business is being generated.

For information on how we can be your marketing partner and help more of your customers find you, contact us today for a free consultation.

Lois Gallo, Consultant